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2025 NSA Winter Conference
J.W. Marriott Washington DC
Washington, DC

There are many unique and exclusive sponsorship opportunities available at the National Sheriffs’ Association’s Winter Conference, February 1-4, 2025, in Washington, DC. Take advantage of this once-a-year marketing opportunity and become a Conference Sponsor!

As a Conference Sponsor, you’ll enjoy heightened exposure and enhanced brand recognition. Showcase your company name and logo to an audience of approximately 800+ NSA conference attendees! We are ready to aid you in crafting an effective package tailored to your objectives.

Have a custom idea? Let us know! Please contact Lindsay Hopkins, NSA’s Director of Sponsorships and Partnerships, for custom packages, availability, and additional information.

 

CONFERENCE SPONSORS: 

ALL 2025 SPONSORSHIPS INCLUDE:
  • Listing on Conference App
  • Listing on Event Signage
  • Listing on Conference Website
  • Listing in Sheriff & Deputy Magazine
  • Deputy Level and Above Receive Complimentary Registrations
  • Captain Level and Above Receive the Attendee List
FREE REGISTRATIONS INCLUDED BY SPONSORSHIP LEVEL:
  • DEPUTY: $3,000 – $5,999 (1 registration)
  • CAPTAIN: $6,000 – $8,999 (2 registrations)
  • CHIEF DEPUTY: $9,000 – $11,999 (3 registrations)
  • SHERIFF: $12,000 + (4 registrations)

Please note: The sponsorship level does not include exhibit booth spend or corporate partner spend. Sponsorship level includes only those items listed below.

2025 SPONSORSHIP OPTIONS

OPENING PLENARY SESSION: SOLD

The sponsor will receive the opportunity for a company representative to address the attendees at NSA’s Opening Plenary Session for up to five (5) minutes. You will introduce the Keynote speaker if the speaker is not a government official. If the speaker is a government official, you may give the opening remarks. Includes 1 banner ad on the official conference “app”. Includes 1 flyer to be placed on all seats (on top of others, if any).

2025 Sponsor: Bridgestone

NSA BOARD OF DIRECTORS LUNCHEON:

Have your company recognized at this exclusive luncheon open only to NSA’s Board of Directors and Committee of State Sheriffs’ Association Executive Directors and Presidents. Opportunity for company representative to address luncheon attendees for up to three (3) minutes. Two (2) invitations.

NSA BOARD OF DIRECTORS MEETING: SOLD

Have your company recognized at this meeting of the NSA Board of Directors, Executive Committee, Past Presidents, Committee of State Sheriffs’ Association Executive Directors and Presidents, and special guests. Sponsorship includes opportunity for company representative to address attendees for up to three to five (3-5) minutes. Buffet breakfast will be provided.

2025 Sponsor: Bridgestone

COMMITTEE OF STATE SHERIFFS’ ASSOCIATIONS MEETING: SOLD

Address the State Sheriffs’ Association Executive Directors at their meeting for up to five (5) minutes. These leaders have direct influence in their respective states. Your company will be acknowledged as the meeting sponsor, and you will have the ability to distribute materials. Receive list of committee members post meeting.

2025 Sponsor: Bridgestone

FIRST TIME ATTENDEE BREAKFAST ($8,500 for exclusive sponsorship)

Opportunity to interact with Board of Directors and those attending the conference for the first time at this breakfast.  Your company will receive two (2) invitations, be highlighted as a sponsor on all signage, and verbally recognized by leadership during the event. As the exclusive sponsor you will receive three to five (3-5) minutes to address the breakfast and distribute materials at each table. You will also receive a list of those who attended the breakfast after the show.

HOTEL KEY CARDS ($8,000 exclusive sponsorship)

Be the company they see each time they reach for their hotel key. Put your company name, logo, and/or message on the key each attendee receives when checking into the hotel.

CONFERENCE LANYARD/BADGE HOLDERS: SOLD

Put your company name and logo on prominent display on our conference badge holders. Badges are worn by all attendees throughout the conference and are required to enter any conference event.

2025 Sponsor: NCIC Inmate Communications

OPENING WELCOME RECEPTION: SOLD

Welcome Reception Sponsor

Verbal recognition from a representative of NSA from podium. Multiple sponsors.

2025 Sponsor: Bridgestone

CONFERENCE REGISTRATION BAGS ($7,000 Exclusive sponsorship)

These handy bags are given to each attendee at registration to carry materials during the conference. Another way to have your company name and logo walking the conference!

CONFERENCE APP SPONSOR ($6,500 exclusive sponsorship)

Have your logo highlighted on the homepage of the official Conference App at all times. This is where the Passport, important information on the schedule, sessions, Exhibit Hall, and all other things conference-related will be posted. Your company name and/or logo will be on all app marketing. No printed programs will be provided so all attendees will rely heavily on the app throughout the show!

BUFFET LUNCH SPONSOR ($5,250 exclusive sponsorship)

This sponsorship includes event specific signage at the buffet lunch for all attendees. You may provide one (1) flyer/brochure/item to be placed on each table.

WALKING BREAKFAST SPONSOR ($5,250 exclusive sponsorship)

This sponsorship includes event specific signage at the walking breakfast in the Exhibit Hall. Attendees can grab breakfast and walk the hall! You may provide branded napkins, etc., if desired.

CONFERENCE NOTEPAD ($4,500)

Have your logo on a notepad that will be placed on/by the registration desk for attendees to grab throughout the show. A great way to have your logo walking the conference.

DESSERT IN EXHIBIT HALL ($4,200/sponsor)

This sponsorship includes event specific signage at the dessert station inside the Exhibit Hall. You may provide branded napkins, etc., if desired.

COMMITTEE MEETING SPONSORSHIP ($4,500 exclusive sponsorship for each committee)

This sponsorship will be for one individual Committee Meeting. Sponsor will receive ability to distribute materials, recognition by the meeting Chair and the opportunity to address the attendees for up to three (3) minutes, subject to the approval of the Committee Chair. Available Committees:

  • Animal Cruelty and Abuse
  • Homeland Security
  • Border Security
  • Jail, Detention and Corrections
  • Court Security, Transportation of Prisoners & Civil Process
  • Legal Affairs
  • Domestic Violence and Crime Victim Services
  • Outreach
  • Drug Enforcement
  • School Safety and Security
  • Emerging Technology and CJIS
  • Traffic Safety
  • Governmental Affairs
  • Youth Programs and Juvenile Justice

REGISTRATION COFFEE STATION ($3,500 exclusive sponsorship)

This sponsorship includes event specific signage at a coffee break station located by the registration desk (total of 3 hours). You may provide branded napkins, etc., if desired.

EXHIBIT HALL COFFEE STATION ($3,500/station or $9,000 for all 3 stations)

This sponsorship includes event specific signage at a coffee break station inside the Exhibit Hall (total of 3 hours). You may provide branded napkins, etc., if desired. Station slots TBD.

CONFERENCE PENS ($3,500 exclusive sponsorship)

Have your logo on the official conference pen. The pens will be placed on/by the registration desk for attendees to grab throughout the show. A great way to have your logo walking the conference.

ROOM DROP ($3,000/sponsor)

Reach every conference attendee staying at the JW Marriott by sponsoring a room drop. A promotional one-sheet or pamphlet of your choice will be distributed to each conference attendee’s hotel room. Size restrictions apply. Total of three (3) sponsors.

CLOSING PRESIDENT’S RECEPTION ($2,000/sponsor)

The closing reception takes place on the final night of the conference. It is a great way to leave a lasting impression with attendees. This sponsorship includes event specific signage in the room and podium recognition at the event. Multiple sponsors.

AD ON REGISTRATION EMAIL CONFIRMATION ($2,000/sponsor)

Have your company’s logo and booth number placed on the confirmation email sent to every attendee upon registration. The logo will link to your website. Max of three (3) sponsors.

CONFERENCE APP BANNER AD ($1,500/sponsor)

Have your ad displayed in front of users of the official Conference App. This is where all important information on the schedule, sessions, Passport, Exhibit Hall and all other things conference-related will be posted.

PASSPORT (DIGITAL) ($800, 12 spaces available)

All attendees receive a digital Passport on the Conference App. Attendees visit each Passport booth and scan a unique QR code. They must collect all participating booth codes to be included in the drawing for the Passport grand prize (TBD)!

BAG INSERT ($650/insert)

Reach all attendees with your company flyer, brochure, postcard, or branded item inserted into each conference bag given to attendees at registration. It is a great way to direct traffic to your booth, highlight a new product/program, and/or drive traffic to your website!

FLYER TO BOARD OF DIRECTORS ($500)

Have your flyer included in a packet distributed to the Board of Directors at their meeting. Each packet will be placed at each board member’s seat. A great way to have your message directly in the hands of NSA leadership and stand out from other vendors.

FLYER ON OPENING SESSION CHAIRS ($500)

Have your flyer placed on the chairs of the Opening Plenary Session. This is one of the highest attended events and a great opportunity to deliver your message to attendees. Total of 250 seats.

TEXT TO ATTENDEES ($400)

Have a personalized text sent to all attendees during the conference. Promote your tabletop number, product, or giveaway! Times are subject to NSA availability. Character limit of 150 characters.

SPONSOR HIGHLIGHT EMAIL TO ATTENDEES ($325)

Have your ad included in an email sent to all attendees. A great way to drive traffic to your tabletop, promote your product, giveaway, website, and/or increase brand recognition.

OPENING RECEPTION DRINK TICKETS ($250/10 Tickets)

Purchase a pack of 10 drink tickets to give away to attendees at your tabletop. Attendees can use the drink tickets at the Opening Reception. You will be given a sticker to place at your tabletop that announces that you have tickets. A great way grab attendees’ attention and promote your organization. Save your tickets and use them during the reception to buy a Sheriff a drink! A unique way to say thank you!

SIGNAGE

Full Column Wraps: $5,000 per column

Have your company name, logo and booth number displayed on both sides of a column(s) located throughout the hotel ballroom and/or meeting room levels (exact locations TBD).  This is an eye-catching option to gain exposure!

Half Column Wrap: $3,000 per column

Have your company name, logo and booth number displayed on a half column cling on a column of your choice throughout the hotel ballroom and/or meeting room levels (exact locations TBD). This is an eye-catching option to gain exposure!

Escalator Clings: $3,000 for two (2) clings

Have your image featured on the glass of the escalators leading down to the conference! Each cling will be 2ft x 2ft and can be placed on the escalator of your choice.

Floor Clings: $3,000 for two (2) clings

Have your image on a 3ft x 3ft floor cling at the end of your aisle in the Exhibit Hall. A great way to guide attendees to your booth while they are navigating the hall.

*Prices and deliverables subject to change.

SPONSORSHIP PACKAGES

Exhibitor Ultimate Package: $4,500 ($5,200 value)

Have your brand and message in front of the maximum number of attendees via multiple touchpoints throughout the conference! (Must be an Exhibitor)

  • Conference App Banner Ad
  • Passport Space
  • 3 Text Messages
  • 1 Bag Insert
  • Flyer on Plenary Session Chairs
  • Flyer to Board of Directors
  • Opening Reception Drink Tickets (10)

Non-Exhibitor Ultimate Package: $3,700 ($4,150 value)

Have your brand and message in front of the maximum number of attendees via multiple touchpoints throughout the conference!

  • Conference App Banner Ad
  • 3 Text Messages
  • 1 Bag Insert
  • Flyer on Plenary Session Chairs
  • Flyer to Board of Directors 

Exhibitor Digital Package: $2,400 ($2,700 value)

Have a digital presence at the show! (Must be an Exhibitor)

  • Conference App Banner Ad
  • Passport Space
  • Text to Attendees

Non-Exhibitor Digital Package: $1,650 ($1,900 value)

Have a digital presence at the show!

  • Conference App Banner Ad
  • Text to Attendees

Literature Package: $1,450 ($1,650 value)

Have your message reach attendees and leadership.

  • Bag Insert
  • Flyer on Plenary Session Chairs
  • Flyer to Board of Directors

Message Package: $1,450 ($1,650 value)

Get your message into phones and hands of attendees.

  • 3 Text Messages
  • 1 Bag Insert

Traffic Package: $1,250 ($1,450 value)

Increase traffic to your tabletop!

  • Passport Space
  • Opening Reception Drink Tickets (10)
  • Text to Attendees

 

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