There are many unique and exclusive sponsorship opportunities available at the National Sheriffs’ Association’s Winter Conference, January 31- February 4, 2026, in Washington, DC. Take advantage of this once-a-year marketing opportunity and become a Conference Sponsor!

As a Conference Sponsor, you’ll enjoy heightened exposure and enhanced brand recognition. Showcase your company name and logo to an audience of approximately 1,000+ NSA conference attendees! We are ready to aid you in crafting an effective package tailored to your objectives.

Have a custom idea? Let us know! Please contact Lindsay Hopkins, NSA’s Director of Sponsorships and Partnerships, for custom packages, availability, and additional information.

 

CONFERENCE SPONSORS: 

ALL 2026 SPONSORSHIPS INCLUDE:

• Logo on Conference App

• Logo on Event Signage

• Logo on Conference Website

• Listing in Sheriff & Deputy Magazine

• Deputy Level and Above Receive Complimentary Registrations

• Captain Level and Above Receive the Attendee List

FREE REGISTRATIONS INCLUDED BY SPONSORSHIP LEVEL:

• DEPUTY: $3,000 – $5,999 (1 registration)
• CAPTAIN: $6,000 – $8,999 (2 registrations)
• CHIEF DEPUTY: $9,000 – $11,999 (3 registrations)
• SHERIFF: $12,000 + (4 registrations)

Please note: The sponsorship level does not include exhibit booth spend or corporate partner spend. Sponsorship level includes only those items listed below.

2026 SPONSORSHIP OPTIONS

OPENING PLENARY SESSION: ($13,000 exclusive sponsorship)

The sponsor will receive the opportunity for a company representative to address the attendees at NSA’s Opening Plenary Session for up to five (5) minutes. You will introduce the Keynote speaker if the speaker is not a government official. Includes 1 banner ad on the official conference “app”. Includes 1 flyer to be placed on all seats (on top of others, if any).

NSA BOARD OF DIRECTORS LUNCHEON: ($12,600 exclusive sponsorship)

Have your company recognized at this exclusive luncheon open only to NSA’s Board of Directors and Committee of State Sheriffs’ Associations’ Executive Directors and Presidents. Opportunity for company representative to address luncheon attendees for up to five (5) minutes. Enjoy lunch with the NSA President and NSA Executive Director. Two (2) invitations. Receive 1 Conference App Banner Ad ($1,250 value).

NSA BOARD OF DIRECTORS MEETING: ($10,000 exclusive sponsorship)

Have your company recognized at this meeting of the NSA Board of Directors, Executive Committee, Past Presidents, Committee of State Sheriffs’ Association’s Executive Directors and Presidents, and special guests. Sponsorship includes opportunity for company representative to address attendees for up to five (5) minutes and distribute materials. Buffet breakfast will be provided.

BUFFET LUNCH SPONSOR: ($10,000 exclusive sponsorship)

Opportunity to address attendees at the Buffet Lunch provided on Sunday for up to five (5) minutes. This event is attended by most conference attendees. Enjoy lunch with NSA leadership at the head table. Ability to distribute materials to each seat. Logo on digital screens on stage.

COMMITTEE OF STATE SHERIFFS’ ASSOCIATIONS MEETING: ($9,500 exclusive sponsorship)

Address the Committee of State Sheriffs’ Association’s Executive Directors at their meeting for up to five (5) minutes. These leaders have direct influence in their respective states. Your company will be acknowledged as the meeting sponsor and you will have the ability to distribute materials. Receive list of committee members post meeting.

CONFERENCE LANYARD/BADGE HOLDERS: ($9,000 exclusive sponsorship)

Put your company name and logo on prominent display on our conference badge holders. Badges are worn by all attendees throughout the conference and are required to enter any conference event.

FIRST TIME ATTENDEE BREAKFAST ($8,500 exclusive sponsorship)

Opportunity to interact with many members of NSA’s Board of Directors and those attending the conference for the first time at this breakfast. Your company will receive two (2) invitations to enjoy breakfast and up to five (5) minutes to address the first-time attendees. You may distribute materials at each table. You will also receive a list of those who attend the breakfast after the show.

HOTEL KEY CARDS: ($8,000 exclusive sponsorship)

Be the company they see each time they reach for their hotel key. Put your company name, logo, and/or message on the key each attendee receives when checking into the hotel.

NSA PRESIDENT’S WELCOME RECEPTION

Exclusive Sponsor ($12,000 exclusive sponsorship)

Have a VIP lounge area within the reception to invite attendees into. Opportunity for a company representative to provide up to two (2) minutes of remarks to attendees of the NSA President’s Welcome Reception.

Welcome Reception Partner ($7,500/partner)

Opportunity for a company representative to provide up to two (2) minutes of remarks to attendees of the NSA President’s Welcome Reception. Maximum two (2) partners (if no exclusive sponsor).

Welcome Reception Sponsor ($2,000/sponsor)

Verbal recognition from a representative of NSA leadership from the podium. Multiple sponsors (if no exclusive sponsor).

CONFERENCE REGISTRATION BAGS: ($7,000 exclusive sponsorship)

These handy bags are given to each attendee at registration to carry materials during the conference. Another way to have your company name and logo walking the conference. Receive 1 bag insert to include in each bag as well!

CONFERENCE APP SPONSOR: ($6,500 exclusive sponsorship)

Have your logo highlighted on the homepage of the official Conference App at all times. This is where the Passport and other important information about the conference schedule like sessions, Exhibit Hall, events, receptions, and all other things conference-related will be posted. Receive your own tab on the App homepage. This can host company information, testimonials, images, links, etc. This is a great place to highlight your value to law enforcement! Your company name and/or logo will be on all app marketing. No printed programs will be provided so all attendees will rely heavily on the app throughout the show!

“WALKING BREAKFAST” SPONSOR: ($5,250 exclusive sponsorship)

This sponsorship includes event specific signage at the “walking breakfast” in the Exhibit Hall where attendees can grab breakfast and walk the hall! You may provide branded napkins, etc., if desired.

CONFERENCE NOTEPAD: ($4,500 exclusive sponsorship)

Have your logo on notepads that will be placed on/by the registration desk for attendees to take throughout the show. A great way to have your logo walking the conference.

NSA COMMITTEE MEETING SPONSORSHIP: ($4,500 exclusive sponsorship for each committee)

This sponsorship will be for one individual NSA Committee Meeting. Sponsor can distribute materials, will be recognized by the Committee Chair, and have the opportunity to address attendees for up to five (5) minutes. Subject to the approval of the Committee Chair. Available Committees:

Animal Cruelty and Abuse

Border Security

Court Security, Transpo. of Prisoners & Civil Process

Domestic Violence and Crime Victim Services

Drug Enforcement

Emerging Technology and CJIS

Governmental Affairs

Homeland Security

Jail, Detention, and Corrections

Legal Affairs

Outreach

School Safety and Security

Traffic Safety

DESSERT IN EXHIBIT HALL: ($4,200/sponsor)

This sponsorship includes event specific signage at the dessert station inside the Exhibit Hall. You may provide branded napkins, cups, sleeves etc., if desired.

REGISTRATION COFFEE STATION: ($3,500 exclusive sponsorship)

This sponsorship includes event specific signage at a coffee break station located by the registration desk (total of 3 hours). You may provide branded napkins, cups, sleeves etc., if desired.

EXHIBIT HALL COFFEE STATION: ($3,500/station or $9,500 for all 3 stations)

This sponsorship includes event specific signage at a coffee break station inside the Exhibit Hall (total of 3 hours). You may provide branded napkins, etc., if desired. Station time slots TBD.

CONFERENCE PENS: ($3,500 exclusive sponsorship)

Have your logo on the official conference pen. The pens will be placed on/by the registration desk for attendees to take throughout the show. A great way to have your logo walking the conference.

CLOSING NSA PRESIDENT’S RECEPTION: ($2,000/sponsor)

The Closing Reception takes place on the final night of the conference. It is a great way to leave a lasting impression with attendees. This sponsorship includes event specific signage in the room and podium recognition at the event. Multiple sponsors.

AD ON REGISTRATION EMAIL CONFIRMATION: ($2,000/sponsor)

Have your company’s logo/ad placed on the confirmation email sent to every attendee upon registration. The logo/ad will link to your website. Maximum of three (3) sponsors.

CONFERENCE APP BANNER AD: ($1,250/sponsor)

Have your ad displayed in front of users of the official Conference App. This is where all important information about the conference schedule, sessions, Passport, Exhibit Hall and all other things conference-related will be posted. There will be no printed program so all attendees will rely heavily on the app.

PASSPORT (DIGITAL): ($800, 12 spaces available)

All attendees receive a digital Passport on the Conference App. Attendees visit each Passport tabletop and scan a unique QR code. They must collect all participating tabletop codes to be included in the drawing for the Passport grand prize (TBD)!

BAG INSERT ($650/insert)

Reach all attendees with your company flyer, brochure, postcard, or branded item inserted into each conference bag given to attendees at registration. It is a great way to direct traffic to your exhibit space, highlight a new product/program, and drive traffic to your website!

FLYER TO NSA BOARD OF DIRECTORS ($500)

Have your flyer included in a packet distributed to the Board of Directors at their meeting. Each packet will be placed at each board member’s seat. A great way to have your message directly in the hands of NSA leadership.

FLYER ON PLENARY SESSION ATTENDEE CHAIRS ($500)

Have your flyer placed on the attendee chairs of the Opening Plenary Session or the Closing Plenary Session. These are the highest attended events and a great opportunity to deliver your message directly to attendees. Total of 250 seats at each session.

TEXT TO ATTENDEES ($400/sponsor)

Have a personalized text sent to all attendees during the conference. Promote your tabletop number, product, or giveaway! Times are subject to NSA availability. Character limit of 150 characters.

OPENING RECEPTION DRINK TICKETS ($250/10 Tickets)

Purchase a pack of 10 drink tickets to give away to attendees at your tabletop. Attendees can use the drink tickets at the Opening Reception. You will be given a sticker to place at your tabletop announcing that you have tickets. A great way to gain attendees’ attention and promote your organization. Save your extra tickets and use them during the reception to buy a Sheriff a drink! A unique way to say thank you!

SIGNAGE

Full Column Cling: $5,000 per column

Have your company name, logo and tabletop number displayed on a large column cling on columns throughout the hotel ballroom and/or meeting room levels (exact locations TBD). This is an eye-catching option to gain exposure!

Half Column cling: $3,000 per column

Have your company name, logo and tabletop number displayed on a half column cling on a column of your choice throughout the hotel ballroom and/or meeting room levels (exact locations TBD). This is an eye-catching option to gain exposure!

Escalator Clings: $3,000 for two (2) clings

Have your image featured on the glass of the escalators leading down to the conference! Each cling will be 2ft x 2ft and can be placed on the escalator of your choice.

Floor Clings: $3,000 for two (2) clings

Have your image on a 3ft x 3ft floor cling at the end of your aisle in the Exhibit Hall. A great way to guide attendees to your tabletop while they are navigating the hall.

SPONSORSHIP PACKAGES

Conference Notepad and Pen Package: ($7,000 exclusive sponsorship)

Have your logo on the official conference pen and notepad! The pens and notepads will be placed on/by the registration desk for attendees to take during the show or placed in each registration bag!

Exhibitor Ultimate Package: $4,200 ($5,000 value)

Have your brand and message in front of the maximum number of attendees via multiple touchpoints throughout the conference! (Must be an Exhibitor)

• Conference App Banner Ad
• Passport Space
• 2 Text Messages
• 1 Bag Insert
• Flyer on Plenary Session Chairs
• Flyer to Board of Directors
• Opening Reception Drink Tickets (10)

Non-Exhibitor Ultimate Package: $3,500 ($3,950 value)

Have your brand and message in front of the maximum number of attendees via multiple touchpoints throughout the conference!

• Conference App Banner Ad
• 2 Text Messages
• 1 Bag Insert
• Flyer on Plenary Session Chairs
• Flyer to Board of Directors 

Exhibitor Digital Package: $2,350 ($2,700 value)

Have a digital presence at the show! (Must be an Exhibitor)

• Conference App Banner Ad
• Passport Space
• 1 Text to Attendees

Non-Exhibitor Digital Package: $1,650 ($1,900 value)

Have a digital presence at the show! 

• Conference App Banner Ad
• 1 Text to Attendees

Literature Package: $1,450 ($1,650 value)

Have your message reach attendees and leadership.

• Bag Insert
• Flyer on Plenary Session Chairs
• Flyer to Board of Directors

Message Package: $1,250 ($1,450 value)

Get your message into phones and hands of attendees!

• 2 Text Messages
• 1 Bag Insert

Traffic Package: $1,250 ($1,450 value)

Increase traffic to your tabletop!

• Passport Space
• Opening Reception Drink Tickets (10)
• Text to Attendees

*Prices and deliverables subject to change.